Channel
2, KTVU, first came on the air in the late 1950s, its
headquarters an old warehouse located on the edge of the
Oakland Estuary, in a complex called Jack London Square.
It quickly became one of the most popular independent
Bay Area stations with its many in-house personalities
and programs. Mainly, however, it was the area's leading
movie channel with its large-scale packages of old motion
pictures. This was the time of the syndicated package,
and KTVU thrived with its rich variety of on-air talents.
One of the greatest of
these celebrities was Bob
Wilkins, an advertising copy writer by profession
who had first made a name for himself in the Sacramento
TV market on Channel 3, KCRA, with a show called "Seven
Arts Theatre." Each Saturday night Bob hosted the
showing of a science-fiction or horror film. Unlike other
horror hosts, he wore no costume or make-up, just suits
and ties, and he spoofed his format by putting down the
product. In fact, on the night of his very first show
in 1966 he read from a copy of TV Guide, advising viewers
of other and better programming in the same time-slot.
This proved to be so popular with audiences that five
years later Bob was brought to KTVU by program executive
Tom Breen, who had previously worked with Wilkins at KCRA
in Sacramento. It was Breen's hope that Bob could thrive
with a similar show in a prime-time slot instead of a
late-night slot, backed up by an excellent package of
Universal horror films the likes of "Frankenstein,"
"The Mummy" and "The Invisible Man."
(Of course, Bob also had his packages of turkeys, but
lousy movies, as it turned out, was what would make the
format work best in terms of ratings and in over-all show
popularity.)
For
eight years Bob was a tremendous success, scoring so high
in the ratings in the early years that he was soon doing
a second show on Friday nights. And instead of one movie
on Saturday night, he started playing a second, turning
"Creature Features" into a double bill of fun
and cinema. Bob also interviewed a remarkable array of
special guests, ranging from local writers and amateur
film-makers to such TV icons as William Shatner and Leonard
Nimoy. It all blended into a ratings' winner. Fans tuned
in to hear Bob's putdowns, to see the movies, and to find
out what was happening in the Bay Area fandom world. Plenty
of guests came on the show wearing costumes from movies
and local plays, but Bob continued wearing the Gucci shoes
and the tight-fitting suits. And always with a cigar near
at hand as he swayed back and forth in his rocking chair.
(Both the chair and the cigar were designed to keep his
nervousness to a minimum.) "Keep America Strong -
Watch Horror Films" became the show's motto.
I
first contacted Wilkins by telephone in 1968 after seeing
one of his shows. Then I followed up with a series of
letters that strengthened our relationship. We never met
face to face until 1971, when Bob was first starting the
show at KTVU. I would be a guest on his show off and on
over the years, promoting my various books as well as
my feature film NIGHTMARE IN BLOOD, a satirical glimpse
into the world of fandom. Offered a job with George Lucas
to become his marketing guru, Bob resigned CREATURE FEATURES
at the end of 1978 and asked - through a long series of
circumstances outlined in detail in my autobiography,
"I Was a TV Horror Host" - if I would like to
try out for the job.
Although
I had absolutely zero on-camera experience, I auditioned
and was chosen to replace Bob. It was a major turning
point in my life, at least for the next six years. I survived
because Bob gave me all the help he could in the early
shows, and I realized from the beginning that I had to
create my own persona and not try to emulate Bob. I too
chose not to wear a costume or portray a bizarre character.
Suits and collegiate sweaters prevailed. Within eight
months I was rolling along well enough that the station
built me a new set . . . a dungeon complete with torture
chamber, guillotine and other accoutrements of a castle
of horror. Although ratings would fluctuate, and I felt
I was never quite as popular as Bob had been during his
hey-day,
everything went well enough . . . until 1984. By then
the station's general manager had decided he didn't like
the movie packages coming to TV (too gory) . . . and the
nature of syndicated TV was changing due to the new satellite
system. Showing old movies was going to fall by the wayside
for small, independent stations . . . soon to be replaced
by all-movie cable channels.
"Creature
Features" left the air in early September, 1984.
Fourteen fabulous, unforgettable years. It had been a
great run while it had lasted.